Nur Azaliah Abu Bakar, PhD is Senior Lecturer at Advanced Informatics School, Universiti Teknologi Malaysia (UTM AIS). She graduated with a Bachelor (Information Technology) in Information Systems Engineering from Multimedia University (MMU) Malaysia (2000). She then obtained her Masters in Information Technology from Universiti Teknologi Mara (UiTM) in 2004. In 2017 she was awarded a Doctor of Philosophy degree in Information Technology (Enterprise Architecture) by Universiti Teknologi Malaysia (UTM). She has extensive experience in ICT and has served in the Public Sector as well as several multinational companies. Among them are, ICT Consultation Division at Malaysian Administrative Modernization and Management Planning Unit (MAMPU), National Institute of Public Administration (INTAN), JPA, Astro Malaysia and Mydin Mohamed Holdings. Her topics of expertise and research interests include, but are not limited to Informatics, Enterprise Architecture, Data Analytics, Business Intelligence and ICT Strategic Planning. She can be contacted via email address firstname.lastname@example.org.